Pickering Electronics Expands Partnership with Wiselink to Boost Reed Relay Access in Vietnam

Pickering Electronics, a global leader in high-performance reed relays, has announced an expanded partnership with Wiselink, a top technical distributor, to strengthen its presence in Vietnam’s booming tech sector. The collaboration enables faster delivery, expert technical support, and streamlined supply chain solutions for engineers and procurement teams across Vietnam via Wiselink’s new office in Ho Chi Minh City.

Strategic Partnership Enhances Local Support for Vietnam’s Tech Growth

Wiselink, a trusted electronic components distributor in Southeast Asia since 1993, will now provide localized sales and engineering assistance for Pickering’s reed relays in Vietnam. This expansion builds on Wiselink’s established networks in Singapore, Malaysia, Thailand, and the Philippines, reinforcing Pickering’s commitment to delivering reliable switching solutions across emerging markets.

Keith Moore, CEO of Pickering Group, emphasized the partnership’s strategic value: “Wiselink’s technical expertise and customer-focused approach make them an ideal partner to support Vietnam’s rapidly growing engineering demands. Their local presence ensures seamless access to our industry-leading reed relay solutions.”

Strengthening Southeast Asia’s Engineering Ecosystem

The Vietnam expansion aligns with Pickering’s recent investments in Southeast Asia, including a new office in Penang, Malaysia, to serve customers in Malaysia, Thailand, Indonesia, and Vietnam. By enhancing regional distribution channels, Pickering ensures engineers gain priority access to high-density, long-life reed relays critical for industrial automation, telecommunications, and advanced manufacturing.

Shaun Fuller, Pickering Group’s APAC Market Development Manager, added: “Vietnam’s tech sector is a hub for innovation. Our collaboration with Wiselink empowers local engineers with cutting-edge relay technology to drive next-generation projects.”

Why Pickering’s Reed Relays Lead the Industry

Pickering’s vacuum-sputtered ruthenium-plated reed switches deliver unmatched durability, with up to 5 billion operations lifespan. Key innovations include:

• Formerless coil construction and SoftCenter technology for enhanced reliability.
• Mu-metal magnetic screening enabling ultra-high PCB packing density.
• Rigorous 100% testing with dynamic contact wave-shape analysis for quality assurance.

These advancements position Pickering’s relays as the preferred choice for mission-critical applications requiring precision, space efficiency, and minimal magnetic interference.

Driving Vietnam’s Tech Innovation Forward

With Wiselink’s local expertise and Pickering’s high-performance reed relays, Vietnamese engineers can accelerate product development cycles while reducing costs. The partnership underscores Pickering’s dedication to supporting Southeast Asia’s electronics ecosystem with advanced switching solutions tailored for scalability and performance.

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