Luminous Power Technologies , India’s leading energy solutions provider, has announced its continued partnership with the Rajasthan Royals as the Title Partner for the 18th season of India’s premier T20 league. This collaboration aims to amplify awareness around sustainable energy solutions and accelerate rooftop solar adoption across the country. The partnership aligns with Luminous’ mission to empower consumers with clean energy alternatives while leveraging the widespread appeal of cricket to inspire change.
Unveiling Cutting-Edge Solar and Energy Solutions
At a recent event, Rajasthan Royals players Sanju Samson , Nitish Rana , and Tushar Deshpande , alongside CEO Jake Lush McCrum , joined forces with Luminous’ leadership team, including Preeti Bajaj , Neelima Burra , Amit Shukla , and Shikha Gupta , to unveil Luminous’ latest range of solar and advanced energy solutions. These innovations are designed to meet the unique challenges of India’s diverse climate while promoting energy efficiency and sustainability.
The new product lineup includes:
- EVO Inverter Series : A sleek, futuristic design offering superior performance and durability.
- ZELIO S Inverter Series : Combining advanced technology with a compact form factor for modern homes.
- EON Topcon Solar Panels : High-efficiency panels optimized for Indian weather conditions.
- AmpBox Gel Battery Range : Industry-disrupting gel battery technology ensuring reliability and longevity in extreme environments.
These products exemplify Luminous’ commitment to providing consumers with innovative, high-performance energy solutions that cater to both urban and rural needs.
A Nationwide Campaign to Promote Solar Adoption
To further drive solar adoption, Luminous launched a comprehensive 360-degree marketing campaign aimed at educating consumers about the benefits of solar energy. The campaign addresses common barriers such as perceived high costs and complexity by showcasing Luminous’ cutting-edge solutions through digital outreach, on-ground activations, and media engagement. By positioning itself as “India’s Solar Expert ,” Luminous seeks to build trust and encourage widespread adoption of rooftop solar systems.
Neelima Burra , Chief Strategy Transformation & Marketing Officer at Luminous, emphasized the importance of this initiative: “Cricket is more than just a sport in India—it’s a passion that unites millions. Our partnership with Rajasthan Royals provides a powerful platform to promote sustainability and solar energy adoption. Through educational initiatives, skilling programs, and a multi-channel marketing strategy, we aim to inspire consumers to embrace clean energy solutions for a brighter future.”
Empowering Communities Through Solar Innovation
In line with its commitment to social impact, Luminous has partnered with the Royal Rajasthan Foundation to bring solar power to underserved communities. This transformative initiative focuses on training rural women to become solar engineers, enabling them to promote and implement solar energy solutions in their villages.
Continuing their tradition of the #PinkPromise match, Luminous and Rajasthan Royals will power six homes in the Sambhar region for every six hit during a designated match. This effort underscores their dedication to creating a positive environmental and social impact. The special all-pink jersey features a visual representation of a solar panel, symbolizing the foundation’s efforts to provide clean energy to rural women.
Leadership Voices on the Partnership
Preeti Bajaj , CEO & MD of Luminous Power Technologies, expressed her enthusiasm: “India’s solar energy sector is undergoing a significant transformation, and Luminous is proud to play a pivotal role in this change. Our collaboration with Rajasthan Royals allows us to connect with millions of cricket fans and inspire them to adopt clean energy solutions. Together, we are leveraging the power of sports to drive meaningful change and empower communities.”
Jake Lush McCrum , CEO of Rajasthan Royals, added: “Cricket has the power to drive change far beyond the game. Our partnership with Luminous is not just about sponsorship—it’s about promoting innovation and sustainability. By empowering rural women as solar ambassadors and driving solar adoption, we aim to create a lasting impact that benefits both the environment and communities.”
Driving India’s Sustainable Energy Future
As a leader in energy solutions, Luminous remains steadfast in its commitment to innovation and sustainability. By combining cutting-edge technology with impactful partnerships, the company is empowering consumers to transition to cleaner and smarter energy alternatives. The collaboration with Rajasthan Royals serves as a catalyst for driving solar adoption and transforming underserved regions of India, paving the way for a greener and more sustainable future.
For more information about Luminous Power Technologies and their solar initiatives, visit Luminous’ official website.
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