Panasonic Industry Europe has announced a groundbreaking collaboration with RED Horticulture , a globally recognized innovator in smart lighting solutions for greenhouse horticulture. This partnership integrates Panasonic Industry’s cutting-edge Bluetooth wireless modules into RED’s state-of-the-art lighting systems, further boosting crop yields and supporting sustainable agricultural practices.
Empowering Growers with Smart Technology
RED Horticulture is transforming the future of greenhouse farming by offering solutions that maximize crop potential while minimizing energy consumption. By combining advanced hardware, proprietary software, and deep agronomic expertise, RED is leading the charge in revolutionizing greenhouse horticulture. Panasonic Industry’s wireless communication modules play a pivotal role in ensuring RED’s lighting systems deliver reliable performance even in challenging greenhouse environments.
“Collaborating with RED Horticulture allows us to contribute to their mission of delivering sustainable and energy-efficient lighting solutions —a critical need as high-tech greenhouses become essential for producing healthy food today and in the future,” said Chetan Joshi , Lead Product Manager at Panasonic Industry. “Our expertise in optimizing radio performance for Bluetooth Mesh and other mesh networking protocols aligns seamlessly with RED’s requirements for efficient growth lighting control in horticulture.”
Enhanced Reliability and Performance
This partnership brings significant advantages to RED Horticulture, including enhanced reliability and performance. Panasonic Industry’s wireless modules boast a proven track record of zero failures in harsh greenhouse conditions. RED’s decision to partner with Panasonic was driven by the company’s exceptional customer support, technical expertise, and unwavering commitment to product quality.
“As the horticulture industry grapples with rising energy costs and sustainability challenges, our focus on dynamic lighting solutions that reduce costs and enable easy wireless retrofitting has never been more critical,” said Timo Spruijt , Chief Commercial Officer (CCO) at RED Horticulture. “Panasonic Industry’s IoT expertise complements our vision for a sustainable future in greenhouse farming. Through partnerships like this, we aim to develop practical and innovative solutions that address the complex challenges growers face daily.”
Driving Sustainability in Agriculture
The collaboration underscores both companies’ dedication to advancing technologies that enhance productivity and promote sustainability in agriculture. With an investment of €17 million in Series A funding secured in late 2023, RED Horticulture is scaling up its efforts to refine and expand its dynamic LED lighting solutions, aiming to drastically reduce energy consumption while improving crop outcomes.
By integrating Panasonic’s robust wireless modules, RED’s systems offer unmatched versatility and efficiency, making them ideal for modern greenhouse setups. Together, Panasonic Industry and RED Horticulture are paving the way for smarter, greener, and more sustainable horticultural practices.
Why This Partnership Matters
- Energy Efficiency : RED’s lighting solutions help growers cut energy costs while maintaining optimal crop health.
- Proven Reliability : Panasonic’s wireless modules ensure seamless operation in demanding environments, with a zero-failure track record.
- Sustainability Focus : Both companies share a commitment to advancing eco-friendly practices in agriculture.
For more information about how this partnership is shaping the future of greenhouse horticulture, explore the latest updates from Panasonic Industry Europe and RED Horticulture .
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