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How Wireless IoT Sensors Are Transforming Industrial Automation

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Wireless IoT sensors are playing a critical role in reshaping industrial automation, driving advancements in accuracy, efficiency, and productivity. By integrating these sensors into factory machinery and automation systems, industries are now capable of real-time data collection, remote monitoring, and seamless communication between machines and systems. According to a report by Consegic Business Intelligence, the Wireless IoT Sensors Market is projected to reach over USD 70.36 billion by 2031, growing from USD 8.23 billion in 2022 at a CAGR of 27.30% from 2023 to 2031. This transformation towards higher device networking is revolutionizing industries, enabling predictive maintenance, process optimization, and enhanced operational safety.

Real-Time Monitoring and Data Collection

One of the most significant benefits of wireless IoT sensors in industrial automation is their ability to collect and transmit data in real time. These sensors, integrated with machinery, monitor key metrics such as temperature, pressure, vibration, and humidity. Continuous real-time monitoring enables operators to detect irregularities and inefficiencies early on, helping prevent potential failures and costly downtimes. For sectors like manufacturing, energy, and logistics, the ability to access precise, up-to-the-minute data is vital for optimal performance.

By enabling remote supervision, wireless IoT sensors reduce the need for manual inspections, boosting operational efficiency and minimizing the risk of human error. Additionally, the data collected can inform data-driven decisions, leading to better productivity and improved operational outcomes.

Enabling Predictive Maintenance

Traditionally, maintenance in industrial systems was reactive, with equipment being serviced only after failures occurred. However, the introduction of wireless IoT sensors has ushered in a shift towards predictive maintenance. These sensors continuously monitor the health of machinery, detecting early signs of wear and informing maintenance personnel when repairs are needed.

This proactive approach helps prevent unplanned downtimes, extends equipment lifespans, and reduces maintenance costs. Predictive maintenance is especially crucial in industries like aerospace, oil and gas, and automotive manufacturing, where equipment failure can result in substantial financial losses and safety hazards. Wireless IoT sensors, therefore, play an essential role in optimizing resource use and controlling capital expenditures.

Wireless Flexibility and Scalability

Unlike traditional wired systems, wireless IoT sensors offer unparalleled flexibility and scalability. They can be easily deployed in hard-to-reach or hazardous locations where wiring would be impractical or unsafe. This makes them especially valuable in industries such as mining, oil exploration, and remote manufacturing, where physical infrastructure can be challenging to maintain.

Wireless sensors also support scalable solutions, allowing industries to add or reconfigure sensors without the need for extensive retrofitting. As new technologies are integrated into existing systems, these sensors help standardize operations while providing monitoring capabilities for new equipment or environments. This flexibility ensures that industries can expand and adapt their systems efficiently without incurring significant additional costs.

Enhanced Process Optimization

Wireless IoT sensors serve as the foundation for industrial process optimization by providing real-time data on machine performance and environmental conditions. The data collected from these sensors can be analyzed using advanced analytics platforms and machine learning algorithms to identify inefficiencies, optimize production schedules, and suggest improvements.

For example, IoT sensors might reveal that certain machinery operates more efficiently under specific environmental conditions, such as optimal temperature and humidity levels. By adjusting operational parameters based on this data, industries can significantly improve energy efficiency. This is particularly important in sectors like food processing, chemicals, and pharmaceuticals, where maintaining the right environmental conditions is critical for product quality and safety. Wireless IoT sensors continuously monitor these conditions and can automatically trigger adjustments to ensure compliance with industry standards.

Conclusion: Wireless IoT Sensors – The Backbone of Smart Industrial Transformation

Wireless IoT sensors have become an essential element in industrial automation, offering real-time monitoring, predictive maintenance, and enhanced operational optimization. Their flexibility and scalability allow industries to seamlessly integrate them into existing operations, improving safety, reducing downtimes, and boosting efficiency. As industrial connectivity continues to evolve, wireless IoT sensors will remain at the forefront of smart industrial transformation, making operations more intelligent, efficient, and secure.

DigiKey Launches Season 4 of Factory Tomorrow Video Series: Exploring the Future of Industrial Automation

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DigiKey, a leading global distributor of technical components and automation products, has announced the launch of Season 4 of its popular Factory Tomorrow video series. Sponsored by Siemens and Banner Engineering, the latest season delves into the future of industrial automation and how cutting-edge technologies are shaping the global manufacturing landscape.

Season 4 explores groundbreaking innovations, highlighting the role of digital transformation, AI, and machine learning in enhancing production efficiency and enabling real-time operational insights. Through this series, DigiKey, Siemens, and Banner Engineering showcase how their solutions are pushing the boundaries of modern manufacturing.

The Modern Factory: Driven by Innovation and Data

Today’s manufacturing environments are increasingly defined by advanced technology that improves production efficiency while providing crucial operational insights. Season 4 of the Factory Tomorrow video series dives into the technological advancements pioneered by industry giants like Siemens and Banner Engineering. These innovations are not only improving the speed and efficiency of production but are also enabling manufacturers to gain actionable data insights that transform daily operations.

Eric J. Halvorson on the Next Frontier of Manufacturing

Eric J. Halvorson, senior marketing technology manager at DigiKey, highlighted the rapidly evolving manufacturing landscape: “Looking ahead at the products and technologies shaping the world of manufacturing, we are on the cusp of a new frontier.” Halvorson underscored DigiKey’s commitment to partnering with leading manufacturers like Siemens and Banner Engineering to ensure that customers have fast access to critical automation solutions.

DigiKey’s unique role in distributing automation products allows customers to quickly put new technologies to use, enabling them to keep up with the ever-increasing demands of modern production environments.

Siemens: Enabling Adaptive Production

Chris Stevens, senior vice president of automation at Siemens, emphasized the importance of resilience and responsiveness in today’s manufacturing processes. He explained that production capabilities need to be adaptive to meet evolving market needs. Stevens highlighted how Siemens provides manufacturers with a comprehensive portfolio for designing, automating, and executing production across industries. By partnering with DigiKey, Siemens enables thousands of manufacturers to access these innovative solutions, furthering their journey toward adaptive and future-ready production.

Banner Engineering: Innovation with a Low-Risk Approach

Banner Engineering’s director of marketing, Bob Bergsgaard, shared insights into their strategy for industrial automation: “The factory of tomorrow looks different for everyone. One path that we often talk about is to think big, start small and scale fast.” This scalable approach allows manufacturers to test new automation solutions with minimal risk, enabling quick implementation.

Bergsgaard pointed out that partnering with DigiKey provides customers with access to Banner Engineering’s wide range of solutions, such as sensors, industrial wireless, lighting, machine safety, and connectivity products. These plug-and-play solutions offer a flexible and fast approach to testing and adopting new technologies, ensuring manufacturers can experiment and innovate at their own pace.

Video 1: Manufacturing the Digital Thread

The first video in the series, Manufacturing the Digital Thread, explores how Siemens is driving digital transformation within the manufacturing industry. The episode focuses on how AI, machine learning, and digital twins are being used to create digital representations of complex manufacturing processes. These technologies enable real-time simulation, data analysis, and predictive maintenance, which are key to building the smart factories of tomorrow.

Video 2: Breaking Through with Industrial IoT

The second video, Breaking Through with Industrial IoT, highlights Banner Engineering’s leadership in Industrial Internet of Things (IIoT) technologies. The episode showcases how Banner’s plug-and-play solutions for wireless connectivity, machine safety, and sensing devices are revolutionizing factory automation. By allowing machines to communicate seamlessly, these IIoT solutions boost efficiency, extend asset longevity, and simplify the implementation of automation systems.

Video 3: The Future of the Factory Floor

The final video, The Future of the Factory Floor, wraps up the series by examining how DigiKey, Siemens, and Banner Engineering envision the next generation of intelligent manufacturing. It covers the integration of AI, real-time data analysis, and enhanced human-computer interaction as the key drivers of innovation on the factory floor. These technologies are expected to close operational gaps, streamline production, and further enhance automation capabilities.

Conclusion: Shaping the Future of Global Manufacturing

DigiKey’s Factory Tomorrow video series, in collaboration with Siemens and Banner Engineering, provides valuable insights into the next wave of industrial automation solutions. By focusing on AI, IIoT, and adaptive production systems, Season 4 uncovers how the latest technologies are reshaping the future of manufacturing. As global manufacturers strive for greater efficiency, resiliency, and technological integration, DigiKey remains at the forefront, providing access to the tools and solutions that will drive the factories of tomorrow.

To watch the full series and learn more about how DigiKey is supporting innovation in industrial automation, visit the DigiKey website.

Historic Success: electronica India, productronica India, and SEMICON India 2024

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Introduction: A Milestone Event in the Electronics Industry

The 2024 edition of electronica India, productronica India, and SEMICON India has concluded with unprecedented success, marking it as Southeast Asia’s largest platform for the electronics industry. Over three days, the India Expo Mart Ltd. (IEML) in Greater Noida was buzzing with activity, as global leaders in electronics showcased groundbreaking innovations. The event attracted 839 companies from 29 countries and drew an impressive 45,532 trade visitors, leading to more than 2,000 buyer-seller meetings. This remarkable convergence of technology, business, and government leadership cemented the event’s role as a crucial driver of India’s electronics and semiconductor industries.

Prime Minister Modi’s Endorsement: Global Importance of India’s Electronics Sector

The participation of the Honourable Prime Minister of India, Shri Narendra Modi, highlighted the rising global importance of India’s electronics and semiconductor industries. His presence signified the government’s dedication to promoting technological advancements and fostering a thriving ecosystem for innovation. As India emerges as a key player in global electronics manufacturing, the trade fair provided a significant platform for collaboration across the electronics value chain.

Government Leaders Rally Behind Industry Growth

The event was further supported by the Hon’ble Chief Minister of Uttar Pradesh, Shri Yogi Adityanath, as well as key government figures like Shri Ashwini Vaishnaw, Minister of Railways, Minister of Information and Broadcasting, and Minister of Electronics and Information Technology. Shri Jitin Prasada, Minister of State for Commerce and Industry and Electronics and Information Technology, and Shri Priyank Kharge, Minister of IT & BT, Karnataka, also lent their support. This high-level representation reinforced the government’s commitment to strengthening India’s position in the global electronics and semiconductor landscape.

Record Attendance and Participation: A Snapshot of Success

electronica India, productronica India, and SEMICON India 2024 saw a massive turnout, with 839 companies presenting cutting-edge technology solutions. Exhibitors came from 29 different countries, providing a diverse and rich display of innovations. The event’s scale was matched by the high quality of its attendees, with over 45,000 trade visitors, all of whom represented key sectors of the electronics industry, from manufacturing to semiconductors.

Bhupinder Singh on the Event’s Impact

Reflecting on the event’s success, Bhupinder Singh, CEO of Messe Muenchen India, stated, “electronica India and productronica India 2024 have been a tremendous success, reflecting the dynamic growth of India’s electronics industry. The impressive turnout and innovative showcases, along with our collaboration with SEMICON India, underscore the event’s leading role in developing the electronics ecosystem in India.” He further emphasized how new features like the ‘e-Future conference’ and ‘Embedded NEXT’ have elevated the platform, creating exciting opportunities for industry leaders to explore emerging trends and technologies.

Global Support from Messe München

Dr. Reinhard Pfeiffer, CEO of Messe München, echoed Singh’s sentiments. He remarked that the event’s outcomes highlighted the vitality and growth of the Indian electronics sector. The increase in both exhibitor and visitor participation, as well as the co-location with SEMICON India, MatDispens, and IPCA Expo, solidified its status as India’s premier platform for the electronics industry.

Exhibitors Speak: Testimonials from Industry Leaders

Many exhibitors praised the event for its impact on their business growth and innovation exposure. Malini Narayanamoorthi, India Country Head at Renesas, shared, “electronica India and productronica India 2024 has been a good platform for Renesas in showcasing our latest innovations to a highly engaged and diverse audience. The scale of the event and the quality of the visitors exceeded our expectations.” Narayanamoorthi also highlighted the networking opportunities that allowed Renesas to build meaningful connections with potential partners and customers.

Similarly, Daphne Tien, Vice President of APAC Marketing and Business Development at Mouser Electronics, Inc., emphasized the valuable interactions that took place. “The event provided unmatched opportunities to connect with decision-makers throughout the electronics supply chain. The volume of visitors and the meaningful discussions we had reaffirmed India’s growing importance in the global electronics and semiconductor ecosystem,” she said.

Supporting Programs: Conferences, Forums, and New Innovations

The 2024 edition of electronica India, productronica India, and SEMICON India was not just about product showcases. The event featured several key conferences that addressed critical aspects of the electronics industry. Highlights included the CEO Forum on MSME-led component manufacturing, the SEMICON India Conference on semiconductor challenges, and the India Display Manufacturing Conference, which focused on advancements in digital displays. These forums provided crucial insights into emerging industry trends and challenges.

In addition, the India PCB Tech Conference outlined strategies for PCB manufacturing, while the eMobility conference explored India’s vision for electric vehicles (EVs). The event’s Innovation Forum and e-Future conference showcased cutting-edge advancements and future trends that are set to shape the future of the electronics industry.

Buyer-Seller Forum: Building Business through Collaboration

One of the most successful features of the event was the Buyer-Seller Forum, which facilitated over 2,000 B2B meetings. These sessions provided a direct channel for buyers and sellers to engage and discuss potential partnerships. Leading participants included major companies such as Maruti Suzuki, Ashok Leyland, Bosch, Samsung, Tata Motors, and Noise, among others. The Forum helped drive business growth and forge new connections across the supply chain.

Testimonials from Buyers: High Praise for Industry Connections

Buyers from various industries praised the event for its scale and diversity. SK Pandey, GM of Supply Chain at Maruti Suzuki, remarked, “Attending electronica India and productronica India 2024 was an enriching experience for me and my team. With exhibitors from 29 countries and an overwhelming number of innovations on display, it provided us with a holistic view of the latest advancements in the electronics and semiconductor industries.” Similarly, Gurdeep Singh, Deputy General Manager of Strategic Sourcing Group at Samsung India Electronics Pvt. Ltd., expressed how the event provided an excellent platform for scouting new suppliers and forging strategic partnerships.

Collaboration at the Forefront: Partnerships with Industry Associations

The event was supported by several key industry associations, such as the Electronic Industries Association of India (ELCINA), SEMI, and the India Cellular and Electronics Association (ICEA). Rajoo Goel, Secretary General of ELCINA, emphasized the importance of their partnership with the trade fairs, stating, “This event provides a unique platform for showcasing our industry’s capabilities, fostering partnerships, and driving innovation.”

Conclusion: A Bright Future for India’s Electronics Industry

The success of electronica India, productronica India, and SEMICON India 2024 demonstrates India’s growing role in the global electronics and semiconductor ecosystem. With increasing participation from government bodies, industry leaders, and international exhibitors, the event has firmly established itself as the premier platform for innovation, collaboration, and growth. As India continues to invest in its electronics manufacturing sector, future editions of the trade fair promise to be even more impactful, with the next edition scheduled to take place in Bengaluru from September 17-19, 2025.

FAQs

  1. What was the highlight of electronica India 2024?
    • The event showcased over 839 companies and attracted 45,532 visitors, facilitating over 2,000 buyer-seller meetings, making it the largest electronics trade fair in Southeast Asia.
  2. Who were the key government figures at the event?
    • The event was graced by Prime Minister Shri Narendra Modi, Chief Minister of Uttar Pradesh Shri Yogi Adityanath, and other key ministers, emphasizing the government’s support for the electronics industry.
  3. What role did the Buyer-Seller Forum play?
    • The Forum facilitated direct business discussions, helping companies like Maruti Suzuki and Samsung connect with suppliers and drive new partnerships.
  4. What were some of the major conferences held at the event?
    • The event featured several conferences, including those focused on semiconductor challenges, MSME-led component manufacturing, and eMobility for electric vehicles.
  5. When and where will the next edition be held?
    • The next edition of electronica India and productronica India will be held from September 17-19, 2025, at the Bangalore International Exhibition Centre.

Viavi Solutions to Showcase Advanced Network Test and Optimization Solutions at India Mobile Congress 2024

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Viavi Solutions has announced its participation in India Mobile Congress 2024, where it will showcase its industry-leading portfolio of network test and optimization solutions from October 15-18 in New Delhi. As India accelerates its advancements in digital connectivity and embarks on the Bharat 6G Mission, IMC 2024 provides a platform for policymakers, industry leaders, and innovators to demonstrate the technologies shaping the future of telecommunications.

Monojit Samaddar, Country Director at Viavi, stated, “India has made significant strides in 5G deployment, creating innovative use cases for enterprises and consumers. To fully monetize 5G and prepare for 5G Advanced and 6G, communication service providers (CSPs) are expanding their collaborations across the ecosystem.”

At Booth 2.17 – Hall 2, Viavi will showcase groundbreaking solutions in key areas:

  • 5G and Open RAN: Viavi’s market-leading 5G and Open RAN test and validation solutions ensure conformance, performance, and interoperability of O-RU, O-CU, O-DU, RIC, and Core elements.
  • Cell Site Installation and Network Monitoring: The OneAdvisor 800 enables efficient cell site installation and maintenance, while the Optical Network Management System (ONMSi) and NITRO Fiber Sensing enhance infrastructure monitoring and threat detection.
  • Network Security: Viavi’s NITRO Wireless Security Suite offers testing for Open Fronthaul security, 3GPP compliance, 5G Core firewall security, and PQC solutions.
  • 5G Non-Terrestrial Network (NTN) Validation: Viavi’s NTN suite addresses the challenges of 5G NTN and ensures reliable performance with 3GPP Release 18 compliance, utilizing Digital Twin technology and OTA testing.
  • Resilient Positioning, Navigation, and Timing (PNT): The PNT-6200 Series enhances the resiliency of infrastructure by supplementing or replacing GPS signals with a wide range of timing sources.
  • 6G Forward Program: Viavi is leading the way in 6G and AI research, working on AI neural receivers, new waveforms, and advanced access techniques to drive future network innovations.

Learn more about Viavi’s offerings at www.viavisolutions.com.

EDOM Technology Launches Microsite for NVIDIA Jetson Platform to Support Edge AI Development

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EDOM Technology has launched a new microsite designed to cater to the development needs of edge AI applications using the NVIDIA Jetson platform. The microsite provides the latest hardware information, software development kits (SDKs), and solution examples for various application scenarios, including ecosystem partner resources and market information. This resource hub aims to assist developers in implementing innovative projects on the Jetson platform with ease.

EDOM Technology Launches Microsite for NVIDIA Jetson Platform to Support Edge AI Development

For over 20 years, EDOM Technology has been an authorized distributor of the NVIDIA Jetson platform, which offers systems-on-module (SoMs) with built-in CPU, GPU, memory, and a range of accelerators and high-speed interfaces. The Jetson family provides varying performance and energy efficiency levels to suit diverse project needs. From software services to hardware resources, Jetson modules enable developers to access the necessary tools to accelerate their projects.

Connecting Developers and Enhancing Collaboration

The microsite also links to NVIDIA’s online forum, offering developers a space to exchange ideas, solve development issues, and progress faster with their projects. Through the site, manufacturers and developers can join the Jetson platform ecosystem to receive technical support and development assistance.

Jeffrey Yu, CEO and President of EDOM Technology, said: “Our new platform for NVIDIA Jetson addresses the various needs of developers by solving the challenge of scattered resources. We ensure that developers can access the latest technology trends and tools. With years of collaboration with NVIDIA, EDOM provides curated information on the latest AI models, libraries, and SDKs from NVIDIA Metropolis, Isaac, and Holoscan, covering applications from the cloud to the edge, including robotics, vision AI, edge computing, and generative AI.”

Developer Tools for AI, Robotics, and Vision AI

  • NVIDIA Metropolis: A suite of developer tools that accelerate vision AI applications, enhancing safety and operational efficiency in key industries.
  • NVIDIA Isaac: An AI robot development platform offering optimized AI models and acceleration libraries for autonomous mobile robots and robotic arms.
  • NVIDIA Holoscan SDK: A sensor processing platform optimized for low-latency data processing and AI, particularly for video processing in fields like medical devices.

By integrating with the NVIDIA Jetson AI Lab, the microsite provides a one-stop solution for developers, offering tools to get started quickly with generative AI and ensuring smooth project completion. Users who log in and subscribe to the newsletter before September 2024 can enter a lucky draw for a chance to win an NVIDIA Jetson Orin Nano developer kit.

Microchip Launches Ultra-Low Phase Noise Voltage-Controlled SAW Oscillators for Aerospace and Defense

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Microchip Technology has introduced the new 101765 family of Voltage-Controlled SAW Oscillators (VCSOs), designed to provide ultra-low phase noise and operate at 320 MHz and 400 MHz. These VCSOs are engineered for mission-critical applications like radar and test and measurement systems, offering precise frequency control and enhanced signal clarity to improve overall system performance.

The 101765-320-A VCSO delivers ultra-low phase noise of 166 dBc at 10 kHz offset with a noise floor of 182 dBc, making it ideal for applications like Active Electronically Scanned Array (AESA) radar and instrumentation systems that require high fidelity in phase-locked loop timing.

Key Features and Benefits

  • Ultra-Low Phase Noise: Enhances lower limit detection for radar and sensing applications.
  • Compact Form Factor: Available in a 1 inch × 1 inch hermetic Kovar package, optimized for Size, Weight, Power, and Cost (SWaP-C).
  • Power-Efficient Design: Operates with supply voltages from 4.75 to 15.75V and a current of 111 mA.
  • MIL-PRF-38534 Screening: Ensures high reliability for aerospace and defense applications requiring military-grade components.

“Microchip continues to deliver high-performance timing products with ultra-low phase noise at competitive prices, catering to the precise needs of our customers in aerospace and defense,” said Leon Gross, corporate vice president of Microchip’s discrete products group.

The 101765 VCSO family supports applications that demand reliability in harsh environments, with available options to meet ITAR, EAR, and classified specifications. These devices are suitable for center frequencies ranging from 30 MHz to 2.7 GHz, providing a versatile solution for ruggedized applications.

Development Tools and Availability

Customers can evaluate the VCSO devices using the 101765-320-A-N-S-TB and 101765-400-B-N-S-TB test boards. The VCSO 101765-320-A and 101765-400-B are available for purchase now through Microchip sales representatives and authorized distributors.

Avnet Recognized in 2024 Gartner Market Guide for IT Distributors

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Avnet has been recognized as a Broadline Vendor in the 2024 Gartner® Market Guide for IT Distributors for Tech CEOs. According to the Gartner report, IT distributors like Avnet play a pivotal role in advancing the go-to-market strategies of technology companies. They do this by providing access to supply chain expertise, negotiating stronger agreements with suppliers, offering global distribution, value-added services, customer success management, and digital selling platforms.

In addition to this latest recognition, Avnet has also been highlighted in other Gartner research over the past six months, including being named:

  • A sample vendor with a high benefit rating in the Gartner Hype Cycle™ for Supply Chain Strategy
  • A sample vendor with a high benefit rating in the Gartner Hype Cycle™ for Manufacturing Options Strategy

“At Avnet, we’re not just building technology, we’re building better outcomes for our clients to connect with their customers and achieve the best outcomes for their business,” said Erik West, marketing leader at Avnet Integrated Solutions. “We’re excited to be recognized in these Gartner reports that highlight our ability to enhance customer outcomes.

For more details visit the Avnet website.

The Rise of Augmented Reality in Advertising: Revolutionizing Consumer Engagement

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Augmented Reality (AR) is ushering in a new era of immersive and interactive advertising, allowing customers to experience products in a virtual environment like never before. AR not only helps consumers make informed decisions by offering a unique level of interaction but also fosters a lasting connection with brands.

Personalized Advertising

AR is taking personalized marketing to new heights by using data analytics and AI to create tailored advertising experiences based on individual preferences and behaviors. Companies like IKEA are already leveraging AR to allow customers to visualize how furniture would look in their homes, adjusting to room dimensions and style. This personalization boosts customer engagement and conversion rates, fueling global interactive advertising growth. According to a Consegic Business Intelligence report, the Interactive Advertising Market is projected to reach USD 122.31 billion by 2030, up from USD 40.31 billion in 2022, with a CAGR of 15.3% from 2023 to 2030.

Social Media Integration

Social media platforms have become ideal channels for AR advertising. Platforms like Snapchat, Instagram, and Facebook have integrated AR features, allowing brands to create and share interactive experiences that evolve with customer feedback. Tools like Snapchat’s Lens Studio and Instagram’s Spark AR Studio enable brands to design AR filters, encouraging user-generated content that boosts brand visibility and extends the reach of advertising campaigns.

Location-Based AR Advertising

Location-based AR advertising is becoming a powerful tool for attracting customers to physical stores and enhancing the shopping experience. By using geolocation data, brands can deliver AR content relevant to the user’s current location. One standout example is Burger King’s “Burn That Ad” campaign, where the app identified users near competitors and allowed them to virtually “burn” rival ads, rewarding them with a free Whopper. This creative approach not only captures attention but also drives real-world engagement.

In-Store AR Experiences

Retailers are increasingly incorporating AR into in-store experiences to heighten customer engagement. Instead of relying on traditional displays, stores are using AR to provide interactive product demonstrations, informative overlays, and virtual try-ons. Nike stores, for example, use AR to showcase different product colors, explain the manufacturing process, and offer more detailed product information. These in-store AR experiences create a distinctive shopping environment that differentiates brands from their competitors.

Gamification of Advertising

AR is also gaining traction through gamification, where interactive ads are infused with game-like elements to capture consumer interest. A prime example is Pepsi’s “Unbelievable Bus Shelter” campaign, which transformed a bus stop into an AR adventure featuring virtual aliens, tigers, and flying saucers. These playful experiences not only entertain but also create memorable associations with the brand.

Product Visualization

AR is revolutionizing product visualization by allowing consumers to interact with virtual models before making a purchase. This is particularly beneficial for industries like fashion, automotive, and real estate. Companies such as BMW and Audi offer AR platforms that enable potential customers to explore car models in 3D, customize features, and even take virtual test drives, enhancing the pre-purchase experience.

Conclusion

Augmented Reality is redefining advertising by engaging consumers through immersive and interactive experiences that appeal to the senses. From personalized ads to location-based campaigns and in-store interactions, AR has the potential to drive innovative and meaningful marketing strategies. As AR technology continues to evolve, brands that embrace these changes will be better positioned to win the loyalty and attention of today’s tech-savvy consumers.

The future of advertising is undoubtedly immersive, and AR is leading the charge.

Source: Interactive Advertising Market

Infineon Expands OptiMOS 6 MOSFET Portfolio with New 135 V and 150 V Families

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Infineon Technologies AG has expanded its OptiMOS 6 MOSFET portfolio with the introduction of new 135 V and 150 V product families. These new devices are designed to meet the specific needs of drives and switched-mode power supply (SMPS) applications, building on the success of the recently launched OptiMOS 6 120 V MOSFETs. With this extended range, Infineon offers a variety of options to help customers choose the best MOSFET for their specific applications, such as server SMPS, solar optimizers, high-power USB chargers, and telecom.

For motor inverters used in e-forklifts and light electric vehicles (LEVs), the improved conduction losses of these new devices provide significant advantages. The latest OptiMOS 6 MOSFETs also feature lower switching losses, contributing to enhanced overall efficiency.

Key Improvements in the New OptiMOS 6 MOSFETs

Compared to the previous generation OptiMOS 5 150 V MOSFETs, the new product families offer up to a 50% reduction in on-state resistance (RDS(on)) and a 20% reduction in FOMg. The low RDS(on), improved switching performance, and excellent electromagnetic interference (EMI) behavior help these devices deliver superior efficiency, power density, and reliability. Additionally, a faster and softer body diode provides up to 59% lower Qrr, reducing overshoot and ringing for smoother operation.

Flexible Package Options

The OptiMOS 6 135 V and 150 V MOSFETs come in a variety of packages to provide flexibility for different customer needs. These include:

  • TO-220
  • D2PAK 3-pin
  • D2PAK 7-pin
  • TOLL, TOLG, TOLT
  • SuperSO8 5×6
  • PQFN 3.3×3.3

This extensive package portfolio ensures customers can find the most suitable MOSFET for their specific design and application requirements.

Availability

The OptiMOS 6 135 V and 150 V MOSFETs are available for order now. For more information, visit www.infineon.com/optimos-6-135v and www.infineon.com/optimos-6-150v.

Variscite and TARA Systems Partner to Streamline GUI Development for Embedded Systems

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Variscite, a global leader in System-on-Module (SoM) design and manufacturing, has announced a collaboration with TARA Systems to integrate TARA Systems’ award-winning graphical user interface (GUI) solution, Embedded Wizard, into Variscite’s SoMs. This partnership aims to simplify the development process, reduce costs, and maximize hardware resource efficiency for customers across various industries.

Embedded Wizard is a highly intuitive framework for creating advanced, high-performance GUIs. When combined with Variscite’s SoMs, such as the DART-MX8M-PLUS and VAR-SOM-MX93, it enables developers to design responsive, visually sophisticated UIs that fully leverage the hardware’s capabilities. This integration provides the perfect solution for industries such as IoT, medical devices, and industrial controls, where smooth, low-latency interfaces and optimal memory usage are critical.

Optimizing UI Performance Across Industries

UI development often faces challenges due to hardware-software compatibility issues and complexity. Variscite’s integration with Embedded Wizard offers an optimized approach, reducing memory footprint while maximizing available memory usage, and allowing UIs to run efficiently even on limited hardware. This solution is flexible enough for cross-platform deployment, enabling faster product rollouts and reducing costs by allowing developers to reuse GUI designs with minimal rework.

Manuel Melic, Product Manager at TARA Systems, highlighted the significance of the collaboration: “This partnership enables the development of high-quality HMIs in a variety of industries, combining performance and aesthetics for advanced devices such as medical systems and consumer gadgets.”

Markus Steidl, Managing Director Sales and Marketing at Variscite GmbH, added: “The demand for efficient graphics in modern HMI applications is growing, and with Embedded Wizard, we’re confident in offering a solution that accelerates development cycles and meets the needs of our customers.”

Key Features of Embedded Wizard:

  • WYSIWYG Editor: A modern, user-friendly editor that simplifies GUI creation.
  • Comprehensive GUI Elements: A full suite of widgets, effects, animations, and advanced features like multi-variant GUIs, themes, and localization.
  • Rapid Prototyping: Instant testing and debugging tools to streamline development.
  • Optimized Source Code Generation: Ensures smooth performance on constrained hardware.
  • Flexibility: Tailored to meet varying hardware, workflow, and project requirements.
  • Comprehensive Support: Includes training and complete GUI implementation services.

Variscite SoMs: Powering the Future of Smart Devices

Variscite’s DART-MX8M-PLUS and VAR-SOM-MX93 SoMs are already integrated with Embedded Wizard. The DART-MX8M-PLUS, based on the NXP i.MX 8 Plus, is designed for compact smart embedded systems, offering AI/ML acceleration and advanced multimedia features. The VAR-SOM-MX93, built on NXP’s i.MX93 application processor, supports energy-efficient smart edge devices and is designed to meet the growing demand for smart technologies at an attractive price point.

Developers can learn more about this collaboration in an upcoming webinar, “How to Effortlessly Create HMIs with Variscite and Embedded Wizard,” on October 9th. To register, visit the Variscite website.