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Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices’ 10BASE-T1S solutions

Rohde & Schwarz, a member of the industry body IEEE and OPEN Alliance, is accelerating the development of the new automotive Ethernet variant 10BASE-T1S by offering compliance and trigger & decode options. Analog Devices, Inc. (ADI), a global semiconudctor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge, is one of the major providers of connectivity solutions in automotive. Rohde & Schwarz worked with ADI to use the R&S MXO 4 and 5 series oscilloscope with the R&S MXOx-K560 option to decode the 10BASE-T1S communication. The 10BASE-T1S Ethernet to Edge Bus, named E2BTM from ADI provides a low complexity, high flexibility edge node implementation for automotive applications. The oscilloscope, renowned for its fast update rate and deep memory, is proficient in capturing, triggering and decoding packets quickly as well as capturing both the big picture and smallest details of electrical signals with unparalleled accuracy. It is also able to detect intermittent faults in the communication bus with fast acquisitions.

Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices’ 10BASE-T1S solutions
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices’ 10BASE-T1S solutions

10BASE-T1S (IEEE 802.3cg) is a type of Ethernet networking technology that is designed for use in automotive and industrial applications, and 10BASE-T1S E2BTM products from ADI enable highly optimized yet flexible hardware-based Ethernet edge node connectivity solutions. The new variant is not just introducing a new lower speed grade of 10 Mbps over distances of 25 meters and beyond but also adding novel capabilities such as multi-drop transmission, thus eliminating the need for a switch. By eliminating the need for microcontrollers at the edge nodes, ADI’s E2B™ solution enables the centralization of all software to help enable next-gen zonal architectures and software-defined vehicles (SDVs). This technological advancement is particularly applicable for linking sensors and actuators throughout the car body, powertrain, and beyond to a domain or zonal controller.

On the R&S MXO series oscilloscopes, the decoded packets are displayed in a color-coded manner, thereby making it straightforward for ADI engineers to identify crucial protocol messages such as Beacon, Commit and MAC frames. This allows for more efficient test validation, thus helping to enable shorter time to market. The 10BASE-T1S takes advantage of the new PLCA (Physical Layer collision avoidance) technology, making it essential to verify the timing and performance of various nodes connected onto the network. The time alignment of all decoded frames with the captured waveform simplifies debugging and facilitates precise timing measurements. ADI engineers can switch between various data representations such as DME symbols, scrambled, or unscrambled, providing valuable insights into the captured network traffic.

10BASE-T1S Ethernet technology offers additional advantages by supporting a high number of nodes on a single network, making it ideal for complex systems. Its short reach and low data-rate make it energy efficient and cost-effective. ADI’s innovative approach to 10BASE-T1S ensures that SDVs can deliver true value to OEMs by reducing form factors, cutting costs at the edge, lowering boot times, and offering bounded low latency, power saving, timestamping, and timed actuation, so that all nodes in the system are synchronized and operate seamlessly.

Fionn Hurley from ADI remarked: “ADI uses Rohde & Schwarz oscilloscopes, delivering reliable and precise measurements for our industry leading 10BASE-T1S solution. This reinforces our commitment to offering high-quality, robust technology solutions to our customers. ADI takes a holistic approach to system design and understands the complexity of the challenges faced by our customers and helps them overcome these challenges. We’re helping to drive the automotive industry towards a smarter, more efficient future.”

With the R&S MXO series oscilloscope, engineers can further leverage its high-performance capability to debug their 10BASE-T1S communication link. Standard debug tool like the spectrum mode, zone triggers and fast acquisitions makes it easy to detect anomalies on the bus. Furthermore, using the MXO’s ability to make standards-compliant 10BASE-T1S measurements in accordance with the IEEE 802.3cg and OPEN Alliance TC14 specifications, enables the automotive industry to ensure performance and interoperability of this growing automotive network technology.

www.rohde-schwarz.com

Automotive test solutions – Test it. Trust it.
As a global provider of innovative test and measurement instruments, software and systems, Rohde & Schwarz employs its technical expertise to advance the automotive industry’s vision of autonomous driving, electrification, and connectivity. OEMs, chip suppliers, tier1s and engineering service providers, as well as certification organizations around the world rely on the test solutions for radar, connectivity including antennas, infotainment, in-vehicle networks, electric drivetrain components and electromagnetic compatibility. Rohde & Schwarz supports its customers over the entire automotive lifecycle from R&D to production and beyond.

Rohde & Schwarz

Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company’s leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 2.93 billion in the 2023/2024 fiscal year (July to June). On June 30, 2024, Rohde & Schwarz had around 14,400 employees worldwide.

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Spirent Introduces First Full Wi-Fi 6/6E and Wi-Fi 7 STA Automation Solution

Spirent Communications, a global leader in test and assurance solutions for next-generation networks and devices, has introduced the Octobox STA Automation Package —the first solution of its kind designed to fully automate performance validation for client stations and devices on Wi-Fi 6, 6E, and Wi-Fi 7 networks .

As adoption of advanced Wi-Fi technologies accelerates—Wi-Fi 6 and 6E expected to surpass 80% market share by 2025 , with Wi-Fi 7 quickly gaining traction—manufacturers face increased pressure to ensure their devices deliver reliable, high-performance connectivity. To meet this demand, Spirent’s new automation package streamlines testing by replacing traditional manual processes that are slow, error-prone, and resource-heavy, with structured, scalable, and repeatable automated workflows .

Automating Complex Wi-Fi Performance Testing

With the introduction of cutting-edge Wi-Fi 7 features like 320 MHz channels, 4096-QAM modulation , and Multi-Link Operation (MLO) , device testing has become significantly more complex. James Kimery, Vice President of Wireless Product Management at Spirent, explained:

“Testing next-gen Wi-Fi devices is no longer feasible using outdated manual methods. Our STA Automation Package delivers a comprehensive, automated approach that can cut test times by up to 70% , allowing QA teams to run dozens of scenarios in the time it once took to complete just one.”

Introducing Octobox STA Automation: What It Offers

Built on Spirent’s proven Octobox testbed , the new STA Automation Package offers a fully integrated solution for over-the-air (OTA) testing of Wi-Fi devices. The testbed includes isolated chambers and precision instruments ideal for recreating real-world environments.

Spirent Communications, a global leader in test and assurance solutions for next-generation networks and devices, has introduced
Spirent Communications, a global leader in test and assurance solutions for next-generation networks and devices, has introduced

Key benefits of the Octobox STA Automation Package include:

  • Dramatically reduced test times : Achieve faster turnaround with fully automated, overnight, and parallel multi-station testing
  • Improved consistency : Eliminate human error and variability from manual testing
  • Enhanced scalability : Validate multiple devices across various conditions simultaneously
  • Support for advanced Wi-Fi features : Test MU-MIMO, OFDMA, roaming reliability, backward compatibility, rate vs. range, and fixed MCS sweeps

The package enables manufacturers to validate a wide array of Wi-Fi-enabled products , including:

  • Smartphones, laptops, and tablets
  • IoT and smart home devices
  • Healthcare and education equipment
  • Enterprise and networking gear

Real-World Validation Made Easier

By leveraging the Octobox STA Automation Package, manufacturers gain access to a robust framework for verifying that devices operate reliably under real-world conditions. The solution facilitates performance gains of up to 50% through thorough multi-station analysis and supports extensive testing across dynamic environments.

Additionally, the STA Automation Package is available as part of Spirent’s Test as a Service (TaaS) for Wi-Fi Devices , enabling companies to submit devices directly for fast, expert-led performance evaluation with quicker turnaround times.


Conclusion

With the Octobox STA Automation Package , Spirent continues to lead the way in wireless test and assurance innovation. This groundbreaking tool empowers manufacturers to efficiently validate Wi-Fi 6/6E and Wi-Fi 7 devices, ensuring optimal performance, interoperability, and scalability in today’s increasingly connected world.

For more information, visit www.spirent.com/octobox-sta

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STMicroelectronics Launches Stellar with xMemory for Next-Gen Automotive Systems

STMicroelectronics, a leading global semiconductor supplier serving diverse electronics applications, has introduced Stellar with xMemory , an innovative embedded memory solution designed to revolutionize the development of next-generation automotive platforms. This cutting-edge technology is tailored for software-defined vehicles (SDVs) and supports evolving trends in vehicle electrification.

Traditionally, automotive developers have faced significant challenges managing multiple microcontrollers (MCUs) with varying memory capacities, which often leads to increased costs related to development, qualification, and supply chain complexity. With Stellar with xMemory , STMicroelectronics offers a single, scalable MCU platform that features extensible memory capabilities—empowering automakers to simplify their hardware strategies from the outset and future-proof their designs.

STMicroelectronics Launches Stellar with xMemory for Next-Gen Automotive Systems
STMicroelectronics Launches Stellar with xMemory for Next-Gen Automotive Systems

The first product to integrate this groundbreaking memory architecture will be the Stellar P6 MCU family , specifically engineered for emerging electric vehicle (EV) drivetrain systems. Production is expected to begin in late 2025.

Enhancing Flexibility and Future-Proofing Automotive Designs

Luca Rodeschini, Group Vice President and General Manager of the General Purpose and Automotive Microcontrollers Division at STMicroelectronics, stated:

“With Stellar with xMemory, we’ve created the most advanced memory solution for the automotive industry, featuring the smallest bit cell ever developed. Our goal is to help automakers streamline tomorrow’s vehicle architectures, reduce development costs, and accelerate time to market.”

By enabling seamless memory scalability during both the development phase and post-deployment via over-the-air (OTA) updates, xMemory eliminates the need for costly hardware redesigns . This extensibility allows carmakers to continuously innovate without being constrained by initial memory limitations.

Axel Aue, Vice President at Bosch, added:

“The integration of Phase Change Memory (PCM) in ST’s Stellar MCUs delivers superior performance and flexibility compared to alternative memory technologies like RRAM and MRAM. It represents a major leap forward in automotive-grade memory innovation.”

Why xMemory Matters for Software-Defined Vehicles

As SDVs become increasingly reliant on sophisticated software stacks—from AI-driven functions to real-time data processing—memory demand continues to rise. Traditional MCUs often struggle to keep pace due to static memory configurations. The result? Increased risks of underperformance or over-engineering at the design stage.

Stellar with xMemory addresses these issues head-on by allowing engineers to scale memory capacity as needed—during both development and in-field operation. This approach helps avoid:

  • Over-designing early in the development cycle
  • Costly requalification efforts if a new part becomes necessary
  • Delays caused by supply chain adjustments

Anshel Sag, Principal Analyst at Moor Insights & Strategy, noted:

“Choosing an extensible MCU like Stellar with xMemory can significantly cut long-term maintenance costs and shorten time-to-market by reducing the need for hardware changes. It also streamlines logistics and improves bill-of-materials efficiency.”

STMicroelectronics Launches Stellar with xMemory for Next-Gen Automotive Systems
STMicroelectronics Launches Stellar with xMemory for Next-Gen Automotive Systems

How It Works: Embedded PCM at Its Core

At the heart of xMemory is ST’s proprietary embedded Phase-Change Memory (ePCM) technology, fabricated using advanced 18nm and 28nm processes. ePCM outperforms other non-volatile memory (NVM) solutions such as Flash, RRAM, and MRAM in terms of power efficiency, speed, and chip area utilization (PPA index).

Key advantages of ePCM include:

  • Smallest memory cell size in the industry
  • Double the memory density compared to competing technologies
  • High durability and reliability for automotive environments

This robust foundation enables high-performance MCUs capable of handling the rigorous demands of modern vehicles, including domain control, centralized computing, and EV powertrain management.

Looking Ahead: Expanding the Stellar Ecosystem

The latest generation of ePCM-based xMemory will be integrated across all upcoming Arm®-based Stellar P and G series MCUs. These are designed for:

  • Zone and domain controllers
  • Body control modules
  • Vehicle networking and gateway systems

Additionally, the Stellar E series focuses on EV traction and power conversion control, supporting the growing shift toward electrified mobility.


Conclusion

With Stellar with xMemory , STMicroelectronics is setting a new benchmark in automotive microcontroller design. By combining flexible, scalable memory with high-performance processing and automotive-grade reliability, the company empowers OEMs to build smarter, more adaptable vehicles that evolve over time.

For more information on Stellar MCUs with xMemory , visit www.st.com/stellar

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CrowdStrike and Wipro Partner to Deliver Next-Gen AI Security Operations

CrowdStrike, a leader in cybersecurity, has entered a strategic partnership with Wipro Limited, a top global technology services and consulting firm, to deliver next-generation security operations powered by CrowdStrike Falcon Next-Gen SIEM. This alliance aims to modernize and streamline security operations, leveraging advanced AI-driven analytics to proactively stop breaches and reduce operational complexity.

By embedding CrowdStrike’s first-party data natively within the Falcon platform, Wipro can offer clients faster time to value, lower total cost of ownership (TCO), and improved cybersecurity outcomes. The integration enhances Wipro’s CyberShield platform, enabling organizations to identify and respond to threats in real time while eliminating the inefficiencies of legacy SIEM solutions.

Key Benefits for Enterprises

  • Real-Time Threat Detection and Response:
    AI-powered SOC services automate security processes, enabling rapid identification and mitigation of threats before they impact business operations.
  • Lower TCO and Greater Efficiency:
    The platform’s index-free, cloud-native architecture removes costly data ingestion and retention, reducing manual workloads and operational expenses.
  • Seamless Scalability:
    Falcon Next-Gen SIEM delivers high-speed performance at petabyte scale, supporting the needs of modern, cloud-centric enterprises without the complexity of traditional SIEMs.
  • 24×7 Security Operations:
    Wipro’s global Cyber Defense Centers provide continuous monitoring, advanced threat intelligence, and tailored incident response to ensure always-on protection.
  • Enhanced Analyst Productivity:
    AI and workflow automation streamline security tasks, reduce alert fatigue, and enable faster, more accurate investigations.

Addressing Modern Cybersecurity Challenges

This partnership addresses the growing cybersecurity skills gap by combining CrowdStrike’s industry-leading technology with Wipro’s expert managed services and advisory solutions. Organizations benefit from accelerated migration to modern, AI-powered security operations centers (SOC), unlocking the full potential of automation and real-time threat response.

CrowdStrike and Wipro Partner to Deliver Next-Gen AI Security Operations
CrowdStrike and Wipro Partner to Deliver Next-Gen AI Security Operations

“Today’s evolving threat landscape requires security solutions that are not just fast and scalable but purpose-built for modern cyber defenses,” said Tony Buffomante, Senior Vice President & Global Head – Cybersecurity & Risk Services, Wipro Limited.

By uniting advanced technology and global expertise, CrowdStrike and Wipro are redefining how enterprises secure their digital environments, ensuring business agility and resilience in the face of sophisticated cyber threats.

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Rohde & Schwarz receives VESA approval for DisplayPort testing solutions

Rohde & Schwarz has received official approval from the Video Electronics Standards Association (VESA) for its DisplayPort testing solutions, marking a significant milestone in compliance testing for display technologies. This recognition affirms the company’s dedication to delivering high-quality, industry-standard test equipment for the evaluation and certification of DisplayPort devices.

Key Highlights

VESA-Approved DisplayPort 2.1 Testing

  • Rohde & Schwarz’s solutions, built around the R&S RTP oscilloscope and R&S ScopeSuite test automation software, are now authorized for DisplayPort 2.1 (HBR X) transmitter compliance testing.
  • This approval enables manufacturers to confidently validate the performance and compliance of their DP2.1 (HBR X) transmitters, ensuring they meet the latest industry requirements.

Cable and Connector Testing

  • The company’s vector network analyzers, including the new R&S ZNB3000, have been approved for DisplayPort cable and connector testing.
  • These analyzers support a range of data rates, such as DP80 (UHBR20), DP54 (UHBR13.5 and UHBR10), and DP8k (HBR3), offering fast and accurate measurement capabilities that significantly reduce test times.

Integrated Embedded DisplayPort (eDP) Testing

  • Beyond VESA-approved DisplayPort testing, Rohde & Schwarz solutions also support Embedded DisplayPort (eDP) transmitter testing.
  • This unified platform, utilizing the R&S RTP and ScopeSuite, allows design engineers to efficiently test and optimize both DisplayPort and eDP transmitters2.
Rohde & Schwarz receives VESA approval for DisplayPort testing solutions
Rohde & Schwarz receives VESA approval for DisplayPort testing solutions

Industry Impact

Patrick McKenzie, Technology Manager at Rohde & Schwarz, emphasized that VESA’s approval validates the company’s commitment to providing precise and reliable testing tools for the evolving display technology landscape. These solutions help manufacturers accelerate innovation and bring DisplayPort products to market efficiently while ensuring compliance with industry standards.

About VESA

VESA is a nonprofit organization that develops and promotes standards for the computer and display industries, with DisplayPort being one of its most notable standards. The association’s compliance program ensures interoperability, enhances display performance, and drives industry innovation.

About Rohde & Schwarz

Rohde & Schwarz is a global leader in test and measurement, technology systems, and cybersecurity, with a legacy spanning 90 years. The Munich-based company employs around 14,400 people worldwide and generated net revenue of EUR 2.93 billion in the 2023/2024 fiscal year.

Automated compliance testing for DisplayPort with the R&S RTP oscilloscope is now VESA-approved, empowering manufacturers to meet the highest standards in display technology certification.

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The Impact of AI on the Automotive Industry

The Impact of AI on the Automotive Industry: Current Trends and Future Prospects
The Impact of AI on the Automotive Industry 8

Introduction to AI in the Automotive Sector

Artificial intelligence (AI) has increasingly become a transformative force across industries, with the automotive sector being no exception. Over the last few decades, AI technologies have made significant inroads into vehicle design, manufacturing processes, and consumer interaction. The integration of AI in the automotive industry not only enhances operational efficiencies but also lays the groundwork for innovative advancements that reshape how vehicles operate and interact with their environment.

The journey of AI within the automotive sector can be traced back to the earliest days of automated systems and control mechanisms. However, it is in recent years that AI has emerged as a cornerstone technology. Machine learning algorithms and deep learning frameworks have enabled manufacturers to analyze vast amounts of data, facilitating predictive maintenance, production optimization, and the development of autonomous driving systems. This evolution illustrates an increasing reliance on data-driven decision-making, which is critical in today’s fast-paced automotive landscape.

Currently, innovations such as advanced driver-assistance systems (ADAS), intelligent navigation systems, and in-car virtual assistants are becoming commonplace, thanks to AI applications. These solutions demonstrate how AI not only augments traditional automotive systems but also creates new paths for enhancing the user experience, improving safety, and increasing overall vehicle intelligence. Moreover, emerging technologies such as connected vehicles and smart transportation infrastructure are further integrating AI, pushing the boundaries of what’s possible within the sector.

As we delve deeper into the implications and opportunities presented by AI in the automotive industry, it becomes evident that the technology is not merely a trend but a pivotal component that will define the future of mobility. Understanding the current state of AI within this industry serves as a foundation for exploring its far-reaching impact, ultimately reshaping vehicles and how we engage with them in the years to come.

Current Applications of AI in the Automotive Industry

Artificial Intelligence (AI) has significantly transformed the automotive industry, leading to the development and implementation of various innovative applications. One of the most notable advancements is in the realm of autonomous vehicles. Companies such as Tesla and Waymo have pioneered the use of AI to enable vehicles to navigate and make driving decisions without human intervention. This is achieved through sophisticated algorithms that process data from numerous sensors, cameras, and GPS, allowing vehicles to understand and react to their environment effectively.

Another critical application of AI in the automotive sector is predictive maintenance. By utilizing machine learning algorithms, automotive manufacturers can analyze data collected from vehicle sensors to predict potential failures before they occur. This approach not only enhances vehicle reliability but also reduces maintenance costs and improves customer satisfaction. Companies like General Motors and Ford have started implementing these AI-driven maintenance solutions, resulting in more proactive service strategies that can extend the lifespan of vehicles.

Moreover, AI is playing a vital role in manufacturing optimization. Automotive factories are increasingly adopting AI technologies to streamline production processes, improve quality control, and increase operational efficiency. For instance, AI-powered robots can perform complex assembly tasks with precision and speed, which helps in reducing production cycles and minimizing errors. This trend not only contributes to enhanced productivity but also supports the rapid adaptation to consumer demands and market changes.

Lastly, enhanced in-car experiences through AI are becoming more prevalent. Manufacturers are integrating AI-driven systems that provide personalized user experiences, such as voice-activated assistants, advanced navigation systems, and adaptive infotainment options. By analyzing customer preferences and behavior, automotive brands can tailor responses and features that enrich the driving experience. As these applications continue to evolve, it becomes evident that AI’s role in the automotive industry is not only expansive but also essential for future growth and innovation.

The Business Landscape of AI in Automotive

The automotive industry is undergoing a profound transformation, heavily influenced by the integration of artificial intelligence (AI) into various processes and products. The market for AI in automotive is estimated to reach significant milestones, reflecting a compound annual growth rate (CAGR) that showcases the increasing reliance on technology within the sector. The valuation of this market, driven by innovations that enhance safety, efficiency, and user experience, indicates that automakers and tech companies are entering a new era of collaboration.

Investment trends highlight a substantial influx of capital in AI development for vehicles. Leading automotive manufacturers, alongside Silicon Valley tech giants, are directing resources towards the research and application of AI technologies, including machine learning, computer vision, and natural language processing. This strategic investment is primarily focused on autonomous driving systems, advanced driver-assistance systems (ADAS), and predictive maintenance solutions. Notably, companies like Tesla, Waymo, and traditional manufacturers such as Ford and General Motors are at the forefront of this paradigm shift, striving to remain competitive in a rapidly evolving market.

As the demand for AI-driven vehicles continues to rise, companies are also adapting their business models to incorporate these advancements. This adaptation is not purely technical; it involves a comprehensive reconsideration of operational processes, customer engagement strategies, and supply chain dynamics. By leveraging AI technologies, businesses aim to streamline production processes, enhance product offerings, and improve customer experiences. The financial implications of these investments are significant, often necessitating a reassessment of budget allocations and risk management strategies. In doing so, companies not only reposition themselves for future profitability but also contribute to shaping a more intelligent automotive ecosystem.

Impact of AI on Automotive Production and Supply Chain

The integration of artificial intelligence (AI) into automotive production and supply chain management represents a revolutionary shift that enhances efficiency, reduces costs, and improves quality control. With the continual advancements in AI technologies, automakers are increasingly leveraging these tools to streamline their operations. AI-driven solutions provide the capability to analyze vast amounts of data, facilitating real-time decision-making in manufacturing processes.

One significant aspect of AI’s impact on production is predictive maintenance. By utilizing machine learning algorithms, manufacturers can predict equipment failures before they occur, thus minimizing downtime and extending the longevity of machinery. This proactive approach not only enhances operational efficiency but also reduces maintenance costs, contributing to a more streamlined production process.

Moreover, AI impacts supply chain management by optimizing logistics and inventory control. Automated systems can monitor inventory levels and accurately forecast demand, enabling manufacturers to minimize excess stock and reduce waste. An example of this can be seen in the implementation of AI by leading automakers, such as Toyota, which has adopted AI algorithms to enhance its just-in-time manufacturing system. This approach allows Toyota to maintain minimal inventory while still ensuring timely delivery of parts.

Quality control has also seen substantial improvements through AI applications. Machine vision systems powered by AI are capable of identifying defects in manufacturing processes with a degree of accuracy unattainable by human inspectors. For instance, BMW utilizes AI-driven quality inspection systems to analyze thousands of components each day, ensuring that only flawless pieces make it into their vehicles.

In summary, the effect of AI on automotive production and supply chain management is profound. With numerous case studies illustrating the successful implementation of these technologies, it is evident that AI is not just a trend but a vital component of the future of automotive manufacturing.

AI-Driven Customer Experience in Automotive Sales

The integration of artificial intelligence (AI) in the automotive sales sector significantly transforms customer experiences, making the purchasing process more efficient and tailored. One of the primary advantages of AI in this arena lies in personalizing marketing strategies. By utilizing advanced algorithms and machine learning techniques, automotive manufacturers and dealerships can analyze vast amounts of consumer data, enabling them to identify trends and preferences. This data-driven approach allows for highly personalized marketing campaigns that resonate with potential buyers by targeting their specific interests and behaviors, ultimately enhancing engagement and increasing conversion rates.

Furthermore, AI enhances customer service by providing immediate support through chatbots and virtual assistants. These innovative tools can handle inquiries 24/7 and resolve common questions related to vehicle specifications, pricing, financing options, and available inventory. The instantaneous response provided by AI-powered platforms helps streamline the communication process, ensuring customers receive the information they need without having to wait for human assistance. As a result, this not only improves the overall customer experience but also allows sales personnel to focus on more complex customer issues, further enhancing service delivery.

Moreover, AI can analyze consumer data to predict trends and preferences, allowing dealerships to adjust their inventory and marketing strategies accordingly. By forecasting which types of vehicles are likely to be in demand based on historical data and current market trends, automotive companies can optimize their stock. This proactive approach significantly reduces the risk of overstock or understock situations and aligns product offerings with consumer expectations, ultimately leading to increased sales and customer satisfaction.

Through these advanced AI applications, the automotive industry is not only enhancing the customer experience but also setting new standards for operational efficiency within the sales processes. The potential for AI to drive growth and engagement in automotive sales is profound, paving the way for a more customer-centric approach in the future.

Challenges and Ethical Considerations of AI in Automotive

The integration of artificial intelligence (AI) in the automotive industry has ushered in substantial advancements; however, it also presents various challenges and ethical considerations that must be addressed. One such concern is data privacy. Modern vehicles are equipped with an array of sensors and cameras, generating vast amounts of data about their surroundings and the behavior of their occupants. This data often includes personal information, raising questions about how it is stored, processed, and shared. Ensuring that consumers’ privacy is respected while leveraging data analytics for enhanced vehicle performance is a delicate balance that requires stringent regulations.

Another significant challenge is the impact of AI on employment within the automotive sector. Automation propelled by AI threatens to displace certain jobs, particularly in manufacturing and driving roles. As companies increasingly transition to AI-driven processes, the workforce may face substantial upheaval. It is crucial for stakeholders to create transition plans that include retraining and upskilling opportunities for affected employees, thereby fostering an environment where humans and AI can coexist and complement each other’s capabilities.

Additionally, the issue of biased algorithms cannot be overlooked. AI systems are only as reliable as the data used to train them. If the data reflects social biases, the algorithms may perpetuate or even exacerbate these issues. For example, biased decision-making in areas such as insurance pricing and loan eligibility can lead to unequal treatment of individuals based on race, gender, or socio-economic status. This highlights the urgent need for ethical guidelines to ensure fairness in AI applications. Establishing regulatory frameworks that mandate transparency and accountability in AI systems will be crucial in mitigating these challenges.

Future Trends: AI and the Next Generation of Vehicles

The integration of artificial intelligence (AI) into the automotive sector is poised to reshape the future of transportation significantly. One of the most notable trends is the advancement toward fully autonomous vehicles. These vehicles rely on complex AI algorithms to interpret vast amounts of real-time data from sensors, enabling them to navigate safely and efficiently without human intervention. As the technology matures, we can expect increased regulatory support and public acceptance, potentially leading to widespread adoption in urban environments.

Another emerging trend is the development of AI-powered traffic management systems. By leveraging data analytics and machine learning, these systems aim to optimize traffic flow, reducing congestion and travel times. For instance, AI can analyze traffic patterns and dynamically adjust traffic signals, which not only enhances road safety but also contributes to reduced emissions by minimizing idle time. This technology represents a vital shift toward more intelligent urban mobility solutions, directly addressing some of the pressing challenges of modern transportation systems.

Sustainability is also central to the future of AI in the automotive industry. Innovations in electric vehicles (EVs) powered by AI are being explored, focusing on enhancing battery performance and efficiency. AI algorithms are capable of predicting optimal charging times and managing energy consumption effectively, which fosters the development of greener transport options. Furthermore, the combination of AI with renewable energy sources can help create sustainable ecosystems, emphasizing a commitment to reducing the carbon footprint of the transportation sector.

As these technologies advance, we can expect a future where AI not only streamlines vehicle automation and traffic management but also plays a pivotal role in promoting sustainability. The development of fully autonomous vehicles and AI-based infrastructure will redefine the automotive landscape, promising safer, more efficient, and environmentally friendly modes of transportation for all. The ongoing research and implementation of these trends are critical in steering the automotive industry into a technologically advanced era.

The Influence of AI on Automotive Market Dynamics

The automotive industry has experienced a significant transformation in recent years, driven by the rapid integration of artificial intelligence (AI) technologies. This shift has not only altered the technological landscape but also reshaped market dynamics, influencing share prices, investment flows, and investor sentiment. As automotive manufacturers increasingly adopt AI to enhance vehicle safety, improve production efficiency, and personalize customer experiences, the overall perception of these companies among investors has changed considerably.

Investors are taking greater interest in companies that effectively leverage AI technologies, leading to a marked impact on stock performance. Shares of automotive manufacturers that have successfully integrated AI into their operations often see a corresponding rise in investor confidence, resulting in favorable stock prices. Conversely, companies that lag in adopting these innovations may face declining investor sentiment, which can negatively affect their market valuation. This correlation between AI adoption and stock performance highlights the growing importance of technological innovation in the automotive sector.

Additionally, the investment flows within the automotive market are increasingly being directed toward firms that prioritize AI research and development. Venture capital and private equity firms are recognizing the value of cutting-edge technology in shaping the future of mobility, thus reallocating resources to companies that demonstrate innovative AI capabilities. This trend has implications for smaller organizations as well; startups that specialize in AI for automotive applications are attracting significant attention and funding, which further encourages a competitive environment.

Overall, the influence of AI on automotive market dynamics is profound and multifaceted. As the technology continues to evolve, it will undoubtedly shape investor behavior, affecting share prices and driving investment towards organizations that are at the forefront of automotive AI innovation. This dynamic underscores the critical intersection between technology and finance in the contemporary automotive landscape.

Conclusion

The influence of artificial intelligence (AI) on the automotive industry cannot be overstated. From self-driving vehicles to advanced predictive maintenance, AI is revolutionizing how cars are manufactured, sold, and operated. As highlighted throughout this blog post, the integration of AI technologies is enhancing safety, improving customer experiences, and streamlining operational efficiencies. These innovations drive the industry forward and set new standards for performance and sustainability.

Moreover, the capability of AI to process vast amounts of data enables automobile manufacturers to understand consumer preferences and behavior better, leading to more personalized offerings. This shift towards consumer-centric products is crucial as the automotive landscape becomes increasingly competitive and saturated. Additionally, AI-driven systems are playing a pivotal role in optimizing supply chain management, which proves vital in today’s fast-paced market environment. As we look ahead, it is clear that AI will continue to be a fundamental component of the automotive industry’s development.

Industry stakeholders must remain informed about emerging AI trends and innovations to stay relevant and competitive. The automotive sector is undergoing rapid transformations driven by technology, which poses both challenges and opportunities for businesses. To leverage the full potential of AI, companies should actively invest in research and development and consider partnerships with tech firms specializing in AI solutions.

As we stand on the cusp of further advancements, it is essential for professionals within the automotive sector to embrace a proactive approach. Staying informed and agile in adapting to AI changes will be critical for success in the future. Ultimately, the continuity of AI within the automotive industry signifies not just a trend but a new reality that will shape the future of mobility, engineering, and customer engagement for years to come.

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Vishay Releases Thick Film Power Resistor With Optional NTC Thermistor

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NTC Thermistor: Vishay Intertechnology, Inc. (NYSE: VSH) has introduced the ISOA200 , a new AEC-Q200 qualified thick film power resistor housed in the compact, low-profile SOT-227B package. Designed for mounting on a heatsink, this innovative device offers exceptional performance with high pulse handling capability and power dissipation up to 200 W at an 80 °C bottom case temperature.

What sets the ISOA200 apart is its optional integration of an NTC thermistor for internal temperature monitoring and pre-applied Phase Change Thermal Interface Material (PC-TIM) for more efficient mounting 6. These features make it ideal for demanding applications in automotive, industrial, avionics, military, and space (AMS) sectors.


Cost-Effective and Lightweight Design for Diverse Applications

The ISOA200 is built on an exposed alumina substrate , replacing traditional metal tabs. This design reduces both costs and weight , making it a practical choice for applications such as precharge , discharge , active discharge , and snubber resistors. Its ability to handle high-energy pulses—up to 140 J for 0.1 seconds —and multi-pulsed testing ensures reliability under extreme conditions.

For industries requiring custom solutions, Vishay offers additional testing options tailored to specific application needs. This flexibility enhances the resistor’s versatility across various use cases.


Streamlined Integration and Enhanced Performance

The optional AEC-Q200 qualified NTC thermistor , combined with temperature cycle testing , simplifies designs by integrating temperature monitoring directly into the resistor package. This eliminates the need for external components, saving valuable board space. Additionally, the pre-applied PC-TIM streamlines installation during production, reducing assembly time and improving thermal performance.

With high power and energy dissipation capabilities , the ISOA200 minimizes the need for additional power components, further lowering system costs while enhancing overall efficiency.

Vishay Releases Thick Film Power Resistor With Optional NTC Thermistor
Vishay Releases Thick Film Power Resistor With Optional NTC Thermistor

Technical Specifications and Features

The ISOA200 boasts a wide range of technical specifications, ensuring adaptability to diverse requirements:

  • Resistance Range : 10 Ω to 1 MΩ
  • Tolerances : ± 5 % and ± 10 %
  • Temperature Coefficient of Resistance (TCR) : ± 100 ppm/K and ± 150 ppm/K
  • Maximum Operating Voltage : 1500 V
  • Operating Temperature Range : -55 °C to +150 °C
  • Dielectric Strength : 4000 Vrms

The device also features a non-inductive design and can include two different resistors , providing additional customization options. Compliant with RoHS standards , the ISOA200 aligns with global environmental regulations.


Availability and Lead Times

Samples and production quantities of the ISOA200 are available now, with lead times of approximately 12 weeks . This ensures quick access to the resistor for manufacturers looking to integrate it into their systems.


Why Choose the Vishay ISOA200?

The ISOA200 stands out as a versatile solution for high-power applications, combining compact design , high performance , and advanced features like optional NTC thermistors and PC-TIM . Whether you’re working in automotive, industrial, or AMS sectors, this resistor delivers unparalleled efficiency, reliability, and cost savings.

For more information about the ISOA200 and other Vishay products, visit Vishay’s official website .


Key Takeaways

  • The ISOA200 is an AEC-Q200 qualified thick film power resistor in a compact SOT-227B package.
  • It offers high pulse handling capability , power dissipation up to 200 W , and optional NTC thermistor integration for temperature monitoring.
  • Built on an alumina substrate , the device reduces costs and weight , making it suitable for automotive, industrial, and AMS applications.
  • The ISOA200 simplifies designs, saves board space, and lowers system costs with its advanced features and high energy dissipation.
  • Samples and production quantities are available now, with lead times of 12 weeks.

By leveraging the ISOA200 , engineers can achieve superior performance and efficiency in their high-power designs while meeting stringent industry standards.

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KWESST Micro Systems Implements 21:1 Share Consolidation

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KWESST Micro Systems (“KWESST” or the “Company”) has announced its plan to consolidate its issued and outstanding common shares (each, a “Share”) on a 21:1 basis , subject to final approval from the TSX Venture Exchange (the “TSXV”) 9. The consolidation is designed to ensure continued compliance with Nasdaq’s minimum bid price requirements, ultimately benefiting shareholders by enhancing the Company’s market standing.

The consolidation became effective at 12:01 a.m. Eastern Daylight Time (EDT) on April 23, 2025 , for trading on the Nasdaq Capital Market, while it will take effect on the TSXV at 12:01 a.m. EDT on April 24, 2025. Due to discrepancies in the effective dates on both markets, trading in KWESST securities was temporarily halted on April 23, 2025 , and resumed on a consolidated basis across both exchanges at market open on April 24, 2025 .

The post-consolidation Shares have been assigned new identification numbers:

  • CUSIP Number : 501506802
  • ISIN Number : CA5015068029

These changes reflect the updated structure of the Company’s equity following the consolidation.


Impact on Share Purchase Warrants

The consolidation does not affect the number of issued and outstanding share purchase warrants of the Company, which trade under the symbols “KWE.WT.U” on the TSXV and “KWESW” on Nasdaq. However, the terms of these Listed Warrants will be adjusted accordingly:

  • Exercise Ratio : After the consolidation, 210 Listed Warrants will be required to purchase one (1) post-consolidation Share.
  • Exercise Price : The exercise price per Share will increase to US$1,050.00 .

These adjustments align with the terms of the indenture and warrant agent agreements governing the Listed Warrants. Importantly, no fractional Shares will be issued upon the exercise of any Listed Warrants. The Listed Warrants will continue to trade under their existing CUSIP numbers on both exchanges.

KWESST Micro Systems Announces 21:1 Share Consolidation Effective April 24, 2025
KWESST Micro Systems Announces 21:1 Share Consolidation Effective April 24, 2025

Why KWESST Chose Share Consolidation

KWESST believes that the consolidation is in the best interests of its shareholders. By reducing the number of outstanding shares and increasing the per-share price, the Company aims to meet Nasdaq’s minimum bid price requirements , ensuring its continued listing on the exchange. This strategic move is expected to enhance shareholder value by improving the Company’s compliance and market visibility.


Trading Halt and Resumption Details

To address the discrepancy in the effective dates of the consolidation on the Nasdaq and TSXV, trading in KWESST securities was halted on April 23, 2025 . Trading resumed on a consolidated basis across both exchanges at market open on April 24, 2025 . This temporary halt ensures a smooth transition and avoids potential confusion during the consolidation process.


Key Takeaways

  • KWESST implemented a 21:1 share consolidation effective April 24, 2025 , on the TSXV and Nasdaq.
  • The consolidation aims to ensure compliance with Nasdaq’s minimum bid price requirements and enhance shareholder value.
  • Listed Warrants remain unaffected in quantity but will require 210 warrants to purchase one post-consolidation Share at an increased price of US$1,050.00 .
  • Trading in KWESST securities was temporarily halted on April 23, 2025 , and resumed on April 24, 2025 , on a consolidated basis.

For more information about KWESST Micro Systems and its initiatives, visit the Company’s official website or consult regulatory filings on the TSXV and Nasdaq.

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Continental Group Sector Automotive Unveils Aumovio as Its New Independent Brand

The Continental Group Sector Automotive has officially announced its future name, Aumovio , at Auto Shanghai 2025. This rebranding marks a significant milestone as the automotive sector transitions into an independent entity focused on shaping the future of mobility through innovation and technological expertise.

Aumovio combines Continental’s rich heritage in the automotive industry with its ambition to lead in the rapidly evolving fields of software-defined vehicles, autonomous driving, and connected mobility solutions. The new brand aims to deliver advanced electronic products and mobility solutions that cater to a global customer base while maintaining a strong local presence, particularly in China.


Aumovio’s Vision for the Future of Mobility

As an independent company, Aumovio will leverage a triad of strengths: technologically leading products, a consistent value creation strategy, and a global network complemented by local expertise. According to Philipp von Hirschheydt , Member of the Executive Board of Continental and CEO of Automotive:
“As an independent company, we gain significantly more creative power and speed. Aumovio will be characterized by a triad of technologically leading products, a consistent value creation strategy, and a global synergetic network, combined with a strong local presence for our customers.”

Aumovio’s portfolio includes innovative sensor solutions, displays, braking systems, and advanced driver assistance systems (ADAS), all designed to support safe, exciting, and connected mobility experiences.


Focus on the Chinese Market: “In the Market for the Market”

China, the world’s largest automotive market, plays a pivotal role in Aumovio’s growth strategy. With a presence spanning 30 years and employing approximately 10,000 people , the company generated around 14% of its global sales in China during the 2024 financial year.

To solidify its position, Aumovio has adopted a localized approach—producing and developing solutions tailored specifically for the Chinese market. At Auto Shanghai 2025 , the company showcased two groundbreaking driver assistance systems developed in collaboration with its joint venture, Horizon Continental Technology :

  • Luna : An entry-level driver assistance system that enhances active safety and provides basic driving and parking functions to improve comfort and security.
  • Astra : A more advanced system enabling assisted driving without high-resolution maps and offering parking assistance with memory functionality.

This “in the market for the market” strategy underscores Aumovio’s commitment to supporting both Chinese and international automakers with localized manufacturing, supply chains, and innovations.


Continental Group Sector Automotive Unveils Aumovio as Its New Independent Brand
Continental Group Sector Automotive Unveils Aumovio as Its New Independent Brand

Market Growth and Opportunities

According to a market analysis by Berylls , the value of solutions per vehicle in segments such as ADAS and software-defined architectures is projected to grow by an average of 4.7% annually until 2029 , outpacing the production rates of passenger cars and light commercial vehicles globally. This trend highlights the immense potential for Aumovio to capitalize on emerging technologies and expand its footprint in high-growth markets.


Listing Plans and Financial Outlook

Following approval at Continental’s Annual Shareholders’ Meeting on April 25, 2025 , Aumovio is scheduled to list on the Frankfurt Stock Exchange in September 2025 1. In the 2024 financial year, the Automotive group sector generated sales of approximately €19.4 billion , employing around 92,000 people worldwide.

With its robust foundation in hardware and software expertise, Aumovio is well-positioned to address the demands of the rapidly growing software-defined vehicle market and contribute to sustainable, connected, and autonomous mobility solutions.


Modern Mobility Solutions from Aumovio

The future Aumovio will offer a comprehensive suite of modern mobility solutions, including:

  • Sensor Solutions : Advanced radar, LiDAR, and camera technologies for enhanced perception capabilities.
  • Driver Assistance Systems (ADAS) : Cutting-edge systems like Luna and Astra to ensure safer and more comfortable driving experiences.
  • Software Platforms : Architectures designed for the next generation of software-defined vehicles.
  • Braking and Comfort Systems : Reliable and efficient solutions for improved vehicle performance.

These offerings reflect Aumovio’s dedication to delivering innovative, reliable, and scalable solutions for the future of mobility.


About Continental AG

Founded in 1871 , Continental AG is a global technology leader in sustainable and connected mobility solutions. With sales of €39.7 billion in 2024 and approximately 190,000 employees across 55 countries , the company develops pioneering technologies for vehicles, machines, traffic, and transportation 1.

As Aumovio embarks on its journey as an independent entity, it carries forward Continental’s legacy of excellence, innovation, and commitment to shaping a safer and smarter mobility ecosystem.


Key Takeaways

  • Aumovio is the new name for Continental’s independent Automotive group sector, unveiled at Auto Shanghai 2025.
  • The brand focuses on software-defined vehicles, autonomous driving, and connected mobility solutions.
  • Aumovio’s “in the market for the market” strategy emphasizes localized development and manufacturing for the Chinese market
  • The company plans to list on the Frankfurt Stock Exchange in September 2025 after shareholder approval.
  • Aumovio’s portfolio includes advanced driver assistance systems (e.g., Luna and Astra) and innovative sensor solutions.

For more information about Aumovio , visit Continental’s official website .

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RECOM RACPRO1 Series Earns Prestigious Red Dot Award 2025

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Red Dot Award 2025: RECOM proudly announces that its AC/DC RACPRO1 DIN Rail power supplies have been awarded the Red Dot Award: Product Design 2025 , one of the most esteemed international accolades for design excellence and innovation. This recognition highlights RECOM’s commitment to delivering products that blend reliable technical performance with exceptional aesthetics and functionality.

The RACPRO1 Series stood out for its compact form factor , market-leading efficiency , and modern industrial design , making it an ideal choice for next-generation automation and control systems. These features not only enhance usability but also set new benchmarks in the power supply industry.


A Testament to Excellence in Engineering and Design

“This award is a significant milestone for RECOM and a testament to our dedication to combining cutting-edge engineering with elegant design,” said Karsten Bier, CEO of RECOM 3. The RACPRO1 Series exemplifies how thoughtful design can elevate industrial applications, ensuring both reliability and visual appeal in demanding environments.

RECOM attributes this achievement to its talented team of engineers and designers, whose passion, creativity, and technical expertise brought this innovation to life. Their efforts have resulted in a product that meets the highest standards of functionality, usability, and responsibility.


RECOM RACPRO1 Series Earns Prestigious Red Dot Award 2025
RECOM RACPRO1 Series Earns Prestigious Red Dot Award 2025

Key Features of the Award-Winning RACPRO1 Series

  • Compact Form Factor : Designed for space-constrained applications, the RACPRO1 Series offers unmatched versatility in industrial settings.
  • Market-Leading Efficiency : Optimized energy conversion ensures minimal power loss, contributing to sustainability and cost savings.
  • Modern Industrial Design : A sleek and functional design tailored for next-generation automation and control systems.
  • Reliable Performance : Combines robust engineering with innovative features to deliver consistent and dependable operation.

These attributes make the RACPRO1 Series a standout solution for industries seeking advanced power supply technologies.


About the Red Dot Award: Product Design 2025

Established in 1955, the Red Dot Award: Product Design is one of the most prestigious international design competitions, honoring products that excel in functionality , aesthetic appeal , usability , and responsibility. In 2025, a jury of 43 experts from 21 countries evaluated entries from over 60 nations , ensuring a rigorous and globally recognized assessment process.

Winning a Red Dot Award not only enhances brand visibility on the international stage but also positions companies as leaders in design and innovation. For RECOM, this accolade underscores its reputation as a pioneer in the power supply industry.


Why the RACPRO1 Series Stands Out

The RACPRO1 Series was specifically designed to address the evolving needs of modern industrial automation. Its ability to combine technical reliability with aesthetic elegance makes it a game-changer in the field of power solutions. By prioritizing both form and function, RECOM has created a product that not only performs exceptionally but also aligns with contemporary design principles.


Learn More About RECOM’s Innovations

For more information about the RACPRO1 Series and RECOM’s innovative power solutions, visit their official website at www.recom-power.com.


Key Takeaways

  • The RACPRO1 Series won the Red Dot Award: Product Design 2025 , recognizing its outstanding design and technical performance.
  • Key features include a compact form factor , market-leading efficiency , and a modern industrial design tailored for automation systems.
  • The award highlights RECOM’s commitment to blending cutting-edge engineering with elegant design.
  • Winning the Red Dot Award enhances RECOM’s global reputation as a leader in design and innovation.

By earning this prestigious accolade, RECOM solidifies its position as a trailblazer in the power supply industry, offering solutions that are as visually appealing as they are technically advanced.

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